2013年7月23日星期二

Business Research on Chatime

I'm doing a business research on Chatime and I have chosen Chatime in KL Festival City for the research. My research question is "How many customers visited Chatime in different periods?". I would like to share the information about Chatime from the official website of Chatime.


Chatime is a tea franchise offering the world’s most authentic tea experience and is rapidly becoming known as the fresh tea specialist.Besides that, it is a Taiwanese franchise founded in 2003 with over 800 retail outlets across countries like Hong Kong, Singapore,Thailand, Korea and etc.

As one of the top beverage companies in the world, Chatime Malaysia aims to be the most loved beverage by revolutionizing the tea drinking culture in the country. The taste of freshly brewed beverages was first introduced to Malaysians back in October 2010. Chatime Malaysia prepares only hand-made beverages with freshly brewed tea prepared on site. Each drink is individually prepared by over 700 trained tearistas across 90 outlets nationwide.

Chatime Malaysia uses only the best imported tea leaves and quality ingredients, minus additives and preservatives. In line with the brand’s promise and commitment, Chatime Malaysia will continue to serve the best quality beverages and cultivate a modern tea culture in Malaysia.n order to serve a beverage liked by all, Chatime uses sophisticated tea and coffee machines to produce only the highest quality drinks.
This is when Chatime outlet open in the KL Festival City.

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